The Double Clean: Science, effectiveness, and essential ritual

The Double Clean: Science, effectiveness, and essential ritual

An ancestral practice revisited Originating in Japan and popularized in Korea, double cleansing has become an essential pillar of modern skincare routines. More than just a simple step, it's a...
In the land of care: harvesting, drying, distilling in Auvergne

In the land of care: harvesting, drying, distilling in Auvergne

In the heart of the volcanic plateaus of Auvergne, in the still-cool valleys of Haute-Loire, our medicinal plants take root. Where altitude, wind, and rich soils create a unique climate,...
Why use a natural facial cleansing oil?

Why use a natural facial cleansing oil?

This is the starting point of any skincare routine: gentle, regular, and effective cleansing. In the morning, to remove sebum accumulated overnight. In the evening, to eliminate makeup, pollution, sunscreen,...
5 medicinal plants you absolutely need to know to take care of your skin naturally

5 medicinal plants you absolutely need to know to take care of your skin naturally

Medicinal plants have always been a part of skincare rituals. Long before conventional cosmetics, they soothed, purified, and toned the skin with an effectiveness often rediscovered today. At Apoticari, they...
Natural facial routine: where to start?

Natural facial routine: where to start?

More and more women and men are looking to return to a gentler skincare routine that's kinder to their skin and the environment. But how do you navigate the hydrosols,...
Facial hydrosol: why include it in your skincare routine?

Facial hydrosol: why include it in your skincare routine?

Hydrosol is an ancient treatment that has become essential again. Derived from the distillation of plants, it concentrates nature's active properties in a gentle, aqueous form that's highly compatible with...
Apoticari x Love-Love, Ceramic Cairns, Resonating Gestures

Apoticari x Love-Love, Ceramic Cairns, Resonating Gestures

In the window of Apoticari, in the heart of Le Puy-en-Velay, a discreet work catches the eye and invites silence. A composition of stacked steles, modeled in raw ceramic, glazed...
Understanding the needs of sensitive skin

Understanding the needs of sensitive skin

Diffuse redness, tightness, burning sensations, discomfort after showering, unpredictable reactions to certain cosmetics: sensitive skin is a category of its own. Neither a skin type nor a pathology, but a...
Understanding our approach to botanical formulation

Understanding our approach to botanical formulation

At Apoticari, our treatments are at the crossroads of cosmetics and herbalism. We start with French medicinal plants (verbena, calendula, nettle, chamomile, sage, etc.) cultivated and picked by hand, and...
Velay Green Clay: raw material, essential care

Velay Green Clay: raw material, essential care

Drawn from the volcanic depths of Auvergne, Velay green clay is a rare, mineral, and powerful material. Both humble and precious, it embodies one of the oldest skincare rituals passed...
Calendula: a solar flower with a thousand virtues

Calendula: a solar flower with a thousand virtues

With its bright, almost solar orange petals, Calendula officinalis is one of the most iconic plants in natural pharmacopoeias. Found in medicinal gardens since ancient times, this humble and generous...
Supporting the skin well over time

Supporting the skin well over time

At Apoticari, we don't talk about "fighting aging." We prefer to talk about support, balance, and skin intelligence. Because skin never stops living, transforming, and adapting. And it's not about...
The Old Pharmacy of the Hôtel-Dieu du Puy-en-Velay: Memory of Ancestral Knowledge

The Old Pharmacy of the Hôtel-Dieu du Puy-en-Velay: Memory of Ancestral Knowledge

Perched atop Le Puy-en-Velay, backed by the cathedral, the former pharmacy of the Hôtel-Dieu is a living testament to the medicine of yesteryear, where charity and knowledge combined to offer...
The bath ritual according to Apoticari: a return to oneself, in contact with plants

The bath ritual according to Apoticari: a return to oneself, in contact with plants

More than just a simple hygiene gesture, at Apoticari, bathing becomes a moment of slowness, of reconciliation with the body and the senses. An intimate space where warm water blends...
Decoding the signs of dry skin

Decoding the signs of dry skin

Tightness, redness, discomfort, rough texture... These are often subtle but persistent signs. Dry skin doesn't always manifest itself dramatically: sometimes it sets in slowly, without us noticing. However, it can...
Key steps for a luminous complexion

Key steps for a luminous complexion

At Apoticari, radiance can't be decreed—it's cultivated. It's born from respected, nourished, and oxygenated skin. No over-the-top makeup, no corrective makeup: a natural, vibrant glow that reflects inner balance as...
The art of cold saponification

The art of cold saponification

Before industry took over, soap was a matter of art: a patient, precise, almost alchemical know-how, called cold saponification. At Apoticari, we have chosen to return to this ancestral method...
Rebalance without stripping: rethink cleaning techniques

Rebalance without stripping: rethink cleaning techniques

Skin doesn't need to be purified at all costs. It needs to be respected, supported, and balanced. Too often, cleansing gestures become aggressive: stripping formulas, abrasive textures, excessive frequency... and...
Objects and crafts: care in the hand

Objects and crafts: care in the hand

At Apoticari, objects are as important as formulas. Because a ritual is experienced with the hands, with the eyes, over time. Our ceramic soap dishes and gua sha are not...
Rediscover the age-old benefits of hydrosols for healthy, soothed skin

Rediscover the age-old benefits of hydrosols for healthy, soothed skin

Hydrosols, also known as floral waters, are nature's hidden treasures. Obtained through the distillation of plants, they capture their subtle and beneficial essence in the form of aromatic water. Used...
Le Puy-en-Velay: At the Heart of a Centuries-Old Herbalist Tradition

Le Puy-en-Velay: At the Heart of a Centuries-Old Herbalist Tradition

Le Puy-en-Velay, nestled in the heart of Auvergne, is much more than just a stopover on the famous Way of St. James. For centuries, this city, perched atop its volcanic...
Verbena: A multifaceted plant, rooted in the history and terroir of Velay

Verbena: A multifaceted plant, rooted in the history and terroir of Velay

Verbena , with its lemony scent and multiple virtues, is one of the most emblematic plants of Velay. Cultivated for centuries in this region, it is an integral part of...